In the newly created role of head of content and media, ‘social media’ expert Mayfield plans to set up a new division, and will launch a blog/internet monitoring and evaluation tool this autumn.
‘“Search” is a major reputational issue. Search engines and PR will have a lot more to do with each other in the future,’ he said.
Mayfield, a former Midnight Communications MD, will report to CEO Arjo Ghosh when he joins.
Spannerworks’ clients include Virgin and Lloyds TSB.