Haymarket offers online directory

Haymarket Publishing, publisher of PRWeek, Marketing and Campaign, has launched an online business directory that brings together its existing marketing and print industry directories.

Blueboomerang.com carries information on companies across 15 areas including PR, advertising, promotions, digital marketing and conference venues. As such, it provides the most comprehensive access to companies in the marcoms sector.

As well as providing contact details, companies can enhance their listing through logos, mission statements, ‘turn-the-page technology’, buttons and banner ads.

Within the next six to eight months, Blueboomerang aims to be placed in the top five search results for all natural searches on engines such as Google and Yahoo!.

The launch aims to recognise the unrelenting drift of information online and the fact that most business users regularly search for contact details on the web.

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