Britannia hires Ptarmigan for branch rebrand work

Britannia, Britain's second-largest building society, is to use Ptarmigan to handle community comms as it prepares to rebrand or close almost 100 recently acquired Bristol & West (B&W) branches.

Customers of the 97 B&W outlets will become Britannia customers from 3 July.

In 16 locations, B&W and Britannia both have branches within a mile of each other – Britannia is planning to close one of them in each spot.

Leeds-based Ptarmigan will seek to reassure consumers as to how their banking will be affected, and will promote the fact that Britannia is investing £17m in new merged branches.

Britannia group PR manager Emma Taynton-Young said: ‘We’re saying “we’ve arrived” and letting customers know that they’ll be served by the same staff as before, but under the Britannia name.’

Britannia paid £150m for the B&W branches, then owned by the Bank of Ireland Group, last year.

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