The move comes as it emerges that the homeware retailer’s incumbent agency Killa Communications has become part of Resonate – one of the agency quintet.
Shine Communications, The Ideas Network, Four Communications and Trimedia are the other four.
The creation of what Habitat is referring to as an ‘informal’ roster follows a company-wide review of its suppliers (PRWeek, 3 Feb).
‘We liked all the agencies’ ideas so we have decided on having an informal roster and will be appointing on a project-by-project basis,’ said Habitat PR manager Victoria Eden, part of an in-house team of three PROs.
Eleven agencies initially pitched for the brief. Killa co-founding partner Grace Ettinger is now working for Resonate, taking Killa clients Star TV and Safetoeat with her to the Bell Pottinger group consumer outfit.
Ettinger, whose job title is yet to be confirmed, will be going on maternity leave later this year. Fellow Killa founder Richard Lamballe is to become an independent consultant, telling PRWeek he planned to launch ‘other business opportunities’ later this year. He said: ‘Once the World Cup is finished, that's what I’ll be focused on.’
Killa was founded around five years ago and, at its peak, grew to around ten staff. It bagged the Habitat account three years ago (PRWeek, 10 October 2003).