Cardpoint hires Quintus to defend charging ATMs

Cardpoint, Britain's biggest ATM supplier, has called in Quintus Public Affairs to help state its business case amid intensifying criticism of fee-charging machines.

The appointment comes as Treasury select committee chair John McFall heads a taskforce to review the impact of charging ATMs in areas of social exclusion. 

‘Charging cash machines can be an emotive subject,’ said Quintus MD Chris Guyver, adding that it would aim to ‘remove some of the misunderstandings that some have about the sector’ and ‘engage proactively with the taskforce’.

Cardpoint manages circa 2,000 free-standing ATMs and 3,000 mobile phone top-up terminals, located typically in convenience stores, shopping centres and hospitals. It is expected that the company’s campaign will stress their convenience to consumers and their role in boosting customer numbers – and therefore revenue – for retailers that house a Cardpoint machine.
In a separate development, ATM network LINK has enlisted HBL Media to promote its technological innovations and explain that ATM owners, rather than LINK itself, are responsible for charges at 33,000 of the network’s 58,000 ATMs.

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