2 minutes with: John Kampfner, editor, New Statesman

The New Statesman relaunched at the beginning of the month. What’s new? We’ve changed the way we look, and the way people look at us. We have more, bigger pages, and a new design with spectacular covers. There are new sections, such as Culture, which is much broader than the arts – it covers technology, travel writing and sport. And we have introduced columnists such as Julian Clary. We are writing with an increased emphasis on matters such as the green agenda and human rights.

Do you think the relaunch will attract a new type of reader?
The redesigned magazine has filled an enormous gap in the market, catering for those who are engaged with the world in which we live, but who also want to really enjoy what they read.

How can PROs help?
We do a lot of interviews about the arts, culture and books, and would appreciate a heads-up on what’s out there. In news and current affairs, we are fiercely independent. Of course, we do appreciate help and insight, but that does not mean we have an open door to lobbyists and PROs.

What kind of information would interest you?
Our stories are edgy and intelligent with journalistic integrity. We won’t blow the trumpet of other organisations, and we are interested in provocative journalism.

What’s the best way to get in touch?
We prefer emails – they can go to my PA, Rosemary Parkill, who will forward them to the right person.

And what about deadlines?
We plan about ten days in advance, so information must not be out of date or go elsewhere before the Thursday that we come out. I sometimes have to gently remind people that we need information first, and that means before the newspapers, as well as before other magazines.

Circulation 28,000
Frequency Weekly
Lead time Ten days
Contact Editor’s PA Rosemary Parkill rosemary@newstatesman.co.uk

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