Telephone dating firm readies hire

4D Telecom, a London company with a heritage as a premium-rate chat and dating services provider, is planning to appoint a PR agency to handle a B2B campaign.

The company, which was founded 13 years ago, continues to be the largest provider of telephone chat and dating services in the UK – but now also offers more mainstream products to a wider market.

Its services include data capture and transcription.

4D, based in south London, is looking to hire a ‘small, creative company that can raise awareness of the brand and promote the human side of this technology’, said head of marketing Chris McLellan, who will be spearheading the campaign.

The selected agency will be responsible for ‘relaunching 4D’s sales team’ as it ‘repositions as a mobile technology provider serving the UK media, broadcast, production and advertis-ing sectors’.

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