Harvard to handle Anquet map drive

Anquet, a UK specialist in mapping software for leisure users such as ramblers and outdoor enthusiasts, has brought in an agency to help it gain wider consumer awareness.

It has turned to Harvard PR for an initial three-month campaign that will focus on media relations.

‘The challenge will be communicating how the software works in addition to your existing sat-nav device,’ said account director Simon Rothwell, who reports to Anquet MD Graham Hughes.

The business expands Harvard’s presence in the  sat-nav market. The agency already works for Mio Technology and Route 66.


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