The Warner Bros Pictures cartoon features the voices of Julia Roberts and Meryl Streep, and the charity is planning to harness the film’s expected popularity to spread anti-bullying messages.
Head of comms Niall Cowley said the film’s ‘classic bully story’ would strike a chord with children.
‘We will be targeting primary-school-aged children from early July in advance of the 4 August release date,’ he explained. ‘Promotional activity will focus on driving children to our website and getting them to sign up as “Antbassadors”. They will help us promote anti-bullying messages based around the film’s plot.’
The cartoon’s story centres on a ten-year-old boy called Lucas, who is bullied after moving to a new city. He takes his frustrations out on an ant colony, but the ants shrink him to their size and reveal to him the devastation caused by his actions.