Spink readies Anadin consumer campaign

Wyeth Consumer Healthcare has called on Spink Consumer Relations to 'inject new life' into its Anadin brand.

The agency will promote the rollout of two new products from this autumn, with its campaign running alongside TV ads that will screen from the end of July.

Anadin currently lags behind rival Nurofen - ownership of which transferred in February from Crookes Healthcare to Reckitt Benckiser - in respect of sales, although Anadin Extra 16s is the UK's top-selling OTC medicine.

Spink will aim to ‘establish a clear brand personality' for Anadin. It will use the theme ‘For people who just get on with it', which was introduced in ads last year.

Wyeth planned to put its biggest PR spend to date behind Anadin last year, appointing Virgo Health PR (PRWeek, 8 February 2005).

But Virgo this week said: ‘We worked with Wyeth in early 2005 but stepped down when budgets were cut and funds were refocused solely on advertising.'

Spink was one of three agencies that lost out to Virgo in a pitch for the planned 2005 programme. Spink won the new account without a competitive pitch.

Hill & Knowlton continues to handle PR for Nurofen.

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