But who the devil is Henry's House's 'Ginny Phaff'? She was listed as the 'plugger' for Virgin Mobile's V2006 this August in a colourful piece in Monday's Independent.
It is the agency's deputy MD Ginny Paton who, we're confidently informed, can't be accused of faffing - or indeed phaffing.
Phaff, sorry, Paton, laughs off the blunder, telling Diary she's used to having her name mispronounced and has been called worse things: 'I was described as Gunny Paxton on the visitors' board at a new-business meeting.
'I'm just glad that Virgin Mobile was name-checked correctly.'
Generous, yes, but maybe The Indy shouldn't take complimentary VIP tickets to the fest for granted this year.