The body's president, Tony Bradley, tells us he has been 'pleasantly surprised by the reception we've received from hardcore bloggers' to the CIPR's initiative.
He jokes: 'All credit for the CIPR embracing this technology goes to me. No, not really - it's all down to the UK's top student blogger Stephen Davies, who is just finishing a PR degree at Sunderland University.
'Stephen gave me a very hard time over a period of months about no CIPR blog.'
Head to prvoice.typepad.com for the world according to Bradley.