Consistency comes with a single agency

Lewis's Kath Pooley is right ('Top 50 Tech consultancies,' 9 June) - maintaining consistency of campaigns across Europe is becoming more important.

I would argue that this works best when it's just one agency brand working as one team.

In the tech business, most clients no longer have the budgets for multiple agencies with the associated management nightmares, duplicated efforts and poor results; the future is a one-stop Europe.

Tom Burgess, chief executive, Bond PR Europe.

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