The campaign will focus on explaining the business benefits of the products, which are used in the so-called product lifecycle management (PLM) sector.
Software ranges from computer-aided design (CAD) to packages that help sales teams ‘support products on the market’. Existing customers include Ford and Procter & Gamble.
The agency’s remit covers the UK, Benelux, France, Germany, Italy, Spain and Scandinavia, replacing local agencies.
Lighthouse PR, which had held the UK account since 2003, will continue on project work.
Lewis’s Germany-based EMEA V-P Andres Wittermann said: ‘UGS is very well known in its core market of product development and CAD. But there was a need for a message to target board-level potential customers.’
Wittermann leads the account, reporting to UGS media comms director EMEA Claudia Lanzinger.