Companycare on 'sat mobile' brief

Companycare Communications has won a three-way pitch to launch a mobile phone with a satellite navigation device.

The Twig Discovery handset,manufactured by Finnish group Benefon, will launch in the UK, Germany, Scandinavia and Spain from July.

The agency will promote it as the first GSM phone with built-in sat nav, and is targeting it at people who already buy sat-nav products.

Companycare is the lead launch agency, and will co-ordinate partners from the Global Fluency agency network in specific countries.

Agency director Kevin Taylor reports to Benefon chief marketing officer Jeremy Newing.

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