Organiser Fresh RM is targeting the show – at London’s Olympia from 17-18 January next year – at sommeliers and restaurant owners. ‘This will have more of a lifestyle focus than a standard trade exhibition,’ said agency senior account manager Kate Fairclough.
The event’s timing is designed to appeal to sommeliers deciding on wine lists for the year ahead, she added.
Wine+ was conceived by Andrew Evans, former show director of London International Wine & Spirit Fair. Fresh RM, a joint venture between Reed Exhibitions and Montgomery Exhibitions, hired Luchford after a three-way pitch.