As well as drumming up publicity around his first album in five years, the agency – PCPR – will provide crisis comms support.
The singer hit the headlines last Friday when a Manhattan judge issued a warrant for his arrest because of a failed court appearance. It was the latest in a series of incidents that began in October, when police were called to his Manhattan flat and charged him with possessing cocaine.
‘Boy George is one of the most iconic voices of his generation, whose contribution as a singer and exceptional songwriter cannot be underestimated,’ said PCPR director Paul Carey.
Boy George’s previous personal PRO was Eileen Schembri, when Culture Club was signed to Virgin Records and releasing hits such as Karma Chameleon.
This week, it was reported that Culture Club is to reform without Boy George, and has started to audition for a new singer to front the band.
Carey, formerly of The Outside Organisation, set up PCPR in April 2005. Other clients include Leo Sayer and Take That’s Mark Owen.