The agencies emerged triumphant in separate pitches, each against two other firms. Barclays started discussions with agencies three months ago (PRWeek, 10 March).
Barclays UK public affairs director Wendy Deller said that WS’s brief encompassed a ‘range of strategic advice’ on responsible lending, financial inclusion, consumer protection and tax.
On the financial inclusion front, the bank has deployed staff as volunteers to work at Help the Aged centres to provide basic financial advice and to explain the chip-and-pin system.
In the EU, Cabinet Stewart will provide counsel on the EU Payments and Consumer Credit directives, and on asset management and insurance issues.
WS chairman of PA Jon McLeod leads the UK account, while Cabinet Stewart MD Catherine Stewart oversees the EU brief. APCO had held the Barclays EU account for around six years.
Deller joined Barclays last autumn, having run her own CSR and public affairs business, Policy Profile. She was previously government affairs director at Diageo.
Separately, Barclays is in the final stages of securing a replacement for group public policy director Mike Davis, who retires this month after 32 years with the company.
Barclays, Britain’s third-largest bank, last week hired Citigroup executive Frederik Seegers as CEO of global retail and commercial banking.