Harrison Cowley is urging children to get involved in ‘Shout! Turn up the volume’ through liaison with schools. It is also using 50 young people to create ‘buzz’ online by talking about the competition in chat rooms and community sites.
The campaign is headed by the OCC’s first director of comms and participation, Lisa White, formerly press manager at the Torino Winter Olympic Committee (PRWeek, 10 February).
Children and young people must submit a piece of artwork, on any topic, to enter the competition. HC has been tasked with attracting 3,000 entries to www.shoutmyentry.org.
The competition also asks visitors what issues matter most to them; topics include bullying, education and teenage pregnancy.
‘We want to decide on the priorities of the organisation by asking children and young people what’s important to them, and use this to shape our policies,’ said White.
The competition closes on 28 July. The winner will be invited to a workshop to advise design agency The Team on the new brand.
HC was hired after a competitive pitch. It will work on a project basis until September, when the brand will be unveiled.
Photocalls at August and September events will be used to raise the OCC’s profile. The organisation is also recruiting an associate director of comms and two senior comms officers.
The OCC was created by the Children Act 2004 to promote the views and rights of children and young people in England after the Victoria Climbié tragedy in north London.