The charity exists to promote responsible attitudes to betting, and is keen to highlight the social impact of dependency.
It has hired The PR Office to highlight its work to media, and to position it as an influential commentator ahead of the Gambling Act, which comes into force in October 2007.
The agency, which is the charity’s first hire, will also highlight GamCare’s work promoting responsible gambling, its research into the social factors surrounding gambling, and the help it offers people with gambling addictions.
CEO Geoffrey Godbold said the group also wanted to ensure it was well placed by the time ‘super-casino’ locations were announced later this year.
In May, Blackpool, Wembley Stadium, Cardiff, Glasgow, the Millennium Dome, Manchester, Newcastle-upon-Tyne and Sheffield were told they were on the shortlist to win the right to build the country’s first super-casino.
GamCare is particularly concerned about online betting, and it predicts big casinos are likely to prompt ‘destination gambling’.
Godbold said online gambling was rapidly increasing, so the charity wanted to encourage operators to meet its guidelines in return for accreditation.