Pegasus snaps up supplements job

Pegasus PR has snatched the account for Efamol, the ‘essential fatty acids’ supplements range, from Sheffield agency Dig for Fire PR.

The move comes ahead of an undisclosed product launch, and as Efamol increases its investment in PR.

The West Sussex-based agency will handle an ‘extensive educational programme to maximise scientific research findings’.

The campaign includes brand-building activities across the product range.

Pegasus won the brief following a head-to-head pitch against the two-year incumbent agency.

Efamol sales and marketing manager Chris Blincoe said: ‘We want to get closer to health writers.’

Pegasus’s fees, believed to be at least £100,000, will be higher than Dig For Fire’s.

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