EEDA review sparks widespread reply

The East of England Development Agency has put £4m worth of business up for grabs and - this Monday - told around 70 PR agencies about it via email.

Good news, right? Not according to one of the recipients - Nic Mitham, MD of Cambridge-based comms agency Mobas - who sent a rather spiky reply to, er, all receivers of the email. His response had since, apparently, been doing the rounds among PROs before finding its way to Diary.

EEDA's announcement said it wished to 'draw on the range of talent and expertise available in our region'. But Mitham moaned: 'Apart from WAR, Mobas, Omobono and Jacob Bailey, how many of the other agencies on your email are in "our" region?'

In response to EEDA's statement that some firms 'are either put off by the nature of the work or are reluctant to engage with the public sector', Mitham continued, cryptically: 'I think there are other reasons why agencies (like ourselves) are put off. Don't you?'

When Diary called up Mitham to ask what those reasons were, he said he was waiting for a personal response to questions he had put to EEDA before commenting.

To save all this nonsense, Diary is quietly confident that EEDA will next time use the 'bcc' button.

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