Travel PRO defends long-distance work

Last week Diary brought you the news that Bermuda-based PROs were unhappy about the appointment of a UK agency (Rooster) to promote the island, arguing that an agency based in Bermuda would be better placed to handle the brief.

Well, UK-based travel PROs are now up in arms. One, Julia Berg of Brighton's Charisma PR, has contacted us to claim that although UK travel PR agencies may, of course, not know as much as local firms about the destinations they are promoting, it is simply unfair to write them off before seeing results.

'It's dangerous to jump to the conclusion that a UK agency couldn't do the work as well as a local agency,' Berg thunders.

'We work hard on our staff-education programmes and have even sent staff to Scandinavia, the Baltic States and the Caribbean in advance of pitches.'

Diary, suddenly staring wistfully out of the windows of PRWeek Towers, idly wondered how much time was spared by travel PROs for desk work.

'It's not all fun and games,' Berg retorts. 'I'm off to Croatia for five days tomorrow and I won't get near the beach.' Sounds terrible.

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