Barron still winning World Cup freebies

With the World Cup in full swing, spare a thought for ex-Football Association PR man Nick Barron, who left Soho Square just over 12 months ago to join Edelman.

Barron, used to rubbing shoulders with Sven and co during his seven years with the FA, was somewhat glumly expecting to be left watching the tournament from the comfort of a London pub.

But, thankfully for Barron, Edelman recently gave its 2,000 or so worldwide staff the chance to win two tickets for Italy vs Czech Republic in a raffle. Guess which veteran of three major football tournaments won?

'There were a few staff demanding a recount,' a slightly embarrassed Barron tells Diary. 'And, to be fair, I'll disappoint a few more by taking my girlfriend along.'

Barron says he misses aspects of his old job at the FA (which, as PRWeek went to press, was - somewhat ironically - admitting 'frustrations' with Fifa for the latter's allocation of spare tickets), saying: 'Watching the World Cup looming was a bit painful for me.'

But quickly stressing that he enjoys his Edelman work, the recently promoted associate director interrupts his preparation of a 'client briefing' to concede: 'The prospect of these tickets is certainly softening the blow.'

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