Clients have been informed that the London consumer outfit will no longer be representing them and that the agency has shut.
Raj Beadle, MD of coffee firm Gaggia, said the agency had represented the company for seven years. ‘They called a few weeks ago and said they were closing,’ he told PRWeek.
CEO Jack Cassidy, who was hired in 2001 following co-founder Murray Harkin’s departure after a tabloid sting, is believed to have returned to the US.
In the summer of 2004, the agency’s staff count was 26, but reports earlier this year suggested it was in financial difficulties. The agency’s website is still live, but PRWeek’s calls to its office ran to a dead phoneline.