His appointment fills the void created by the departure of Coke account leader D-J Collins, who is joining Google as head of comms in the UK, Ireland and Benelux (PRWeek, 14 April).
WS UK chief executive Colin Byrne said Woolfall would join WS in early September with the title of head of issues and crisis management, reporting to MD of corporate and public affairs Michael Prescott.
Woolfall has been at H&K since November 2000 and played a major role servicing its contract with World Cup sponsor Adidas. Other clients include Boots, Allied Bakeries and whiskey manufacturer Jim Beam.
Prior to H&K, he spent four years working for Good Relations. He has also held in-house corporate positions at National Grid, the Association of British Insurers and the Association of British Travel Agents.
On Coke specifically, Woolfall will report to Byrne, who serves as ‘management lead’ on the account. Malcolm Gooderham continues as deputy MD of the agency’s corporate and PA division.
H&K is understood to be in the final stages of securing a replacement for Woolfall, who will also oversee media training for clients.
WS landed Coke GB in December 2004. The agency merged its corporate and public affairs divisions earlier this year, putting Prescott in charge as MD.