The department, responsible for justice, rights, democracy and constitutional reform, has brought in staff from other government departments to create a panel of senior advisers.
‘It’s something I’ve been planning for a long time, and is being funded out of our existing budget,’ DCA director of comms Lucian Hudson told PRWeek.
‘This new team will serve as a one-stop shop for strategy at the head of our 50-strong comms team,’ he said.
Emma Stranack moves from the Home Office; Vanessa Russell previously held various communications roles in the NHS; and Fay Quayle joins from the DTI, where she served as internal comms adviser.
The trio, who all arrive as strategic comms senior advisers, are joined by ex-Cabinet Office head of internal communications Eileen Meara, who entered the DCA a year ago.
The four advisers report to DCA head of comms delivery Nicola Murray and head of strategic comms Sue George.
‘The team will implement campaigns such as our “London registration campaign” designed to get more young black and Asian voters registered,’ Hudson explained.
‘They’ll devise the best strategy to achieve our targets and see through their execution,’ he added.