The campaign was launched at last year’s conference in July. Signed-up councils pledge to ensure they comply within a year with 12 ‘core actions’. These include providing an A–Z guide to council services and publishing a regular council magazine or paper.
As PRWeek went to press, 178 councils had signed up, and project manager Ben Dudley said he hoped that half of England and Wales’s 410 councils would be on board by the end of the conference, in Bournemouth from 4-7 July.
MORI research in 2005 showed just one per cent of people would speak highly of their council unprompted.