EEDA prepares to refresh £4m regeneration roster

The East of England Development Agency (EEDA) is reviewing its entire marcoms roster. Various regeneration-based briefs are up for grabs, worth a total of £4m over three years.

EEDA is the body tasked with driving economic regeneration in the East of England, an area that spans rural Norfolk, Bedfordshire, Cambridgeshire, Essex and Hertfordshire.

The briefs under review cover a range of the EEDA’s responsibilities. Goals include raising the region’s profile across the rest of the UK – with the aim of luring more start-up businesses to the East.

EEDA media relations executive Tony Taylorson said: ‘The East of England is a diverse area with a range of “issues”.’

But he added: ‘There are also lots of start-up businesses coming to Norfolk and Suffolk. We want the rest of the UK to know about these successes.’

Other goals include fostering regional pride by promoting regeneration projects, which include the Cranfield Mill waterfront development in central Ipswich.

The contracts – which include PR, PA, marketing, web design and events management – are worth between £50,000 and £500,000 each.

In 2004/05 EEDA’s overall budget was £90m, which has risen to £140m this year following the award of extra responsibilities by central government.

Agencies on its existing roster include Fishburn Hedges for public affairs; B2B and corporate specialist Camargue; Norwich-based marketing and comms agency Shorthose Russell; and Peterborough-based Athene Communication.

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