Tech specialist Agility PR will promote the client via a B2B campaign.
The Hertfordshire-based agency will promote two brands: the first, TeamSpirit Software, allows companies to manage their own accounting and staff-attendance functions.
The second, Headcount Services, is a package aimed at SMEs. It manages the same information on TeamSpirit’s servers.
‘Small businesses don’t have huge accounting resources,’ explained Agility MD Miles Clayton, who is running the account with senior consultant Simon Bennett. They report to TeamSpirit marketing manager Emma Jay.
The account will focus initially on trade media such as Payroll World and Personnel Today, before later targeting management publications and other trade titles.