Ruder Finn lands Microsoft US job

NEW YORK: Ruder Finn has bagged Microsoft’s US financial services group (FSG) business.

The agency was one of five shortlisted agencies in the client’s search for a US agency of record, according to Ruder Finn’s president of the Americas, Richard Funess.

The agency will provide strategic counsel and will also work at trade shows to boost awareness of Microsoft FSG’s ‘partner-developed software solutions’.

Alicia Dollard, head of Ruder’s corporate technology team, is managing the account. FSG PR manager Ted Ladd said initial work will include ‘promotion of Microsoft FSG executives’.

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