Image Wizard to handle World Golf Tour launch

Oxygen Interactive has signed up Image Wizard PR to promote a computer game as 'the best hi-tech golf experience possible without actually going outside'.

Available on PlayStation2, Xbox and PC formats, World Golf Tour is out in August under the software publisher’s Elite branding.

The company took on the Kent-based agency after a four-way pitch.

Image Wizard’s consumer-focused six-month campaign will concentrate on specialist sports press and lifestyle media.

The agency’s MD, Steve Malkin, said: ‘The campaign will focus on getting the product noticed – getting journalists to review the games.’

The game gives players a similar swing to that of a professional golfer. For each shot, players can alter their simulated foot position, weight distribution and swing using three controls on the games console.

Media relations will include activity around this year’s Ryder Cup golf tournament, which runs from 22-24 September.

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