The Australian fuel company listed on the AIM two months ago, a move that valued that firm at around £37.2m. Gavin Anderson steered the company through the flotation. But after a change of broker and CEO, and following the float’s completion, Ceramic Fuels opted to change its agency. GA did not repitch.
Hogarth, which won the Ceramic Fuel account after a four-way pitch, already works for PolyFuel, a firm that produces hydrocarbon membranes for fuel cells.
Ceramic Fuel listed to fund the building of a factory, possibly in the North of England.
The firm’s first products to hit the market might not be fuel cells. A plant to produce zirconia powder is likely to overproduce in its first few years – the company’s 15-tonne surplus is to be sold for use in deodorants and oxygen sensors.