Hogarth wins Ceramic Fuel brief

The Hogarth Partnership has picked up a second account in the renewable-energy sector, after winning a City comms brief for Ceramic Fuel Cells.

The Australian fuel company listed on the AIM two months ago, a move that valued that firm at around £37.2m. Gavin Anderson steered the company through the flotation. But after a change of broker and CEO, and following the float’s completion, Ceramic Fuels opted to change its agency. GA did not repitch.

Hogarth, which won the Ceramic Fuel account after a four-way pitch, already works for PolyFuel, a firm that produces hydrocarbon membranes for fuel cells.

Ceramic Fuel listed to fund the building of a factory, possibly in the North of England.

The firm’s first products to hit the market might not be fuel cells. A plant to produce zirconia powder is likely to overproduce in its first few years – the company’s 15-tonne surplus is to be sold for use in deodorants and oxygen sensors.

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