The content is completely un-remarkable, she’s looking forward to the World Cup and so on. However, the how of the message is slightly unusual: Angela Merkel broadcast her “Welcome Message” by podcast episode.
Since yesterday, her message can be downloaded from www.bundeskanzlerin.de – with sound and vision, subject to your technical equipment.
But that’s where it gets tricky. First of all, ac-cording to “PR Trendmonitor”, one in three press and publicity workers wouldn’t know where to start with podcasting. How awful! So to put it briefly, podcasting is the production and provision of audio and video files on the internet.
Secondly, another third of the PR industry, those who think podcasts are completely overrated, are now wishing for the ground to open up and swallow them. All the same, the recently not too talkative Chancellor is relying on this tool, and not just as a one off, but in the future “more or less” every Saturday. “Angela Merkel – The Chancellor Direct” will explain government policy to us.
She will explain how politics will be freed from the shackles of the pharmaceutical lobby in the forthcoming health reforms, how the distribution problem for Hartz-IV benefit recipients will be solved… Joking aide: her first internet video leaves us to suspect that it is not quite so solid.
And this week showed that another medium still has priority when it comes to announcing really important news. “Marathon Man” Christian Wulff used it to announce the break-up of his marriage.
The calculations of the prime minister, who formerly acted as the CDU show politician, seem to be starting to add up with the help of the printed page. And what a piece of luck: “There’s already a new one”. As well as a PR woman from Continental, who “jogs”, “laughs” and “sings”. What could possibly go wrong there?