Diary: Hit or Miss... The PR Office Saints tactic backfires

The PR Office is bidding to drum up support for Southampton FC chairman Rupert Lowe, arguing against his ousting from the club. But a covert attempt to use a fans' message-board, SaintsChat.co.uk, has backfired. When the strategy was uncovered, club director Andrew Cowen tried to downplay it: 'I'm not sure that (this) is quite Watergate.' The PR Office owner Shimon Cohen likewise defended his tactics. But the episode has hardly covered anyone involved in much glory.

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