Letter - Headhunting frenzy lowers standards ...

Your feature 'The headhunters are back' (26 May) was thought-provoking, and to some degree I do agree that all's fair in love and war. But the point missed was that an overheated recruitment market creates mediocrity in our industry.

One of the headhunters said PROs 'know their value', but the truth is that with recruiters dangling carrots indiscriminately, they end up overestimating both their value and their skill level.

Agencies must maintain their standards, invest in training and resist the temptation to promote staff before they are ready.

Yes, there is a skills shortage, but in this climate of paranoia, any half-decent account manager is promoted to account director in an instant - creating a void at account-manager level, and an 'undercooked' account director.

Matthew Ravden, director, Next Fifteen Communications Group.

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