Rand’s role, head of PR and corporate comms, reporting to director of marketing and comms Peter Hambly, is part of a marcoms beef-up.
The body is gearing up for a £4m summer campaign, urging businesses to cut carbon emissions. Its retained agency is Fishburn Hedges.
Rand formerly worked as head of media for the Consumers’ Association.
His replacement at the BWEA is former Institute of Export director-general Maria McCaffery.