McCann Erickson Leeds specialises in SMS and email marketing. Clients include Orange and Daihatsu.
The acquisition, for an undisclosed sum, will enable GS to offer a more integrated service.
McCann Erickson Leeds CEO Jonathan Fine – who founded the agency as The Fine Company in 1977 – becomes CEO of the rebranded Golley Slater Results Marketing.
GS is considering moving its 14 Leeds staff into the same building in the city.