Scholl appoints Good Relations

Footwear company Scholl has brought in Good Relations Consumer to promote its foot-care credentials.

The firm’s 49 UK stores offer chiropody services as well as selling shoes. It wants to position itself as a ‘specialist in footcare and comfort’.

Good Relations has been briefed to attract younger women without alienating the brand’s core over-45s market.

‘We will concentrate on regional media to promote footcare services, while building Scholl’s fashion credentials in consumer lifestyle press,’ said associate director Christine Morgan.

Scholl used Lee Publicity for a campaign last year.

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