Insight snaps up Vistorm account

IT firm Vistorm is to use Insight Marketing and Communications to advise on corporate repositioning.

Vistorm wants to switch from being a product-led reseller to a provider of security ‘solutions’.

The agency, part of the Bell Pottinger Group, will promote Vistorm as an authority in ‘information assurance’.

Insight MD Chris Warham, who leads the account, said Vistorm would be represented as a ‘thought-leader’ in the field, with media relations activity designed to highlight issues around security.

Vistorm’s customers include Warburton’s, Balfour Beatty and English Welsh & Scottish Railway.

Warham reports to Vistorm marketing manager Helen Croft.

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