The agency’s remit is to boost awareness of the company across France, Germany, the Netherlands and the UK.
Phoenix, which claims that its start-up software is present in 85 per cent of the world’s PCs, is seeking to promote itself as a supplier of security software, with new products such as Recover Pro, which saves data on computers that have crashed. It is also behind anti-virus kit.
The shift in emphasis means Phoenix, which previously sold to manufacturers, will now target companies such as PC World.
The agency’s approach will be to get new products reviewed, and introduce Phoenix management to journalists.
Paul Shlackman, PR director at Bond, leads the account. He reports to Robert Mol, senior director of marketing and distribution EMEA at Phoenix’s European head office, in Amsterdam.
As well as London, the account involves Bond’s offices in Munich, Paris and Amsterdam.
Bond founder Tom Burgess said: ‘This campaign will initially focus on the specialist technology media, but we will later move to the wider business and management media.’