Liberty snares Casey to lead consumer tech arm

B2B tech and telecoms specialist Liberty Marketing Communications has lured former Prodigy Communications co-founder and MD Mark Casey. He will head a new consumer tech division.

Casey left Prodigy four months ago in what he described as an ‘amicable parting'.

Casey, who has worked with clients such as AOL, Orange, Nintendo and Sony in a 16-year tech PR career, will report directly to Liberty MD Dee Gibbs.

His challenge is to double business-to-consumer revenue at Liberty in the next 12 months.

‘I started Prodigy from scratch and I have enough contacts under my belt,' he said.  ‘I really do know my consumer tech space. ‘Liberty is already respected in B2B media relations for service companies and suppliers. I have known Dee as a friend and colleague for 12 years, and she is very keen to kick-start the business-to-consumer side.'

Casey will also try and squeeze consumer work from Liberty's existing B2B clients.

‘They are planning wider branding campaigns and we are actively talking about business-to-consumer campaigns,' he said.

The company is about to sign two ‘small' business-to-consumer clients. Casey would not reveal their identities, but he added: ‘We are also in talks with a couple of big ones.'

Prodigy replaced Casey with Text 100's New York senior V-P Simon Craddock (PRWeek, 17 March).

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