Hackney unveils strategy to escape 'time warp'

Hackney Council has beefed up its top comms role as it endeavours to improve its reputation, which is 'stuck in a time warp', according to interim comms chief Jim Chrystie.

The new position it is seeking to fill will carry the title of associate director of communications and consultation.

Chrystie said: ‘The reality [of Hackney Council] is much better than its reputation, and the challenge for this postholder will be to bring the reputation in line with the reality.’

The role has developed since the previous head of comms, Kathryn Myers, quit for neighbouring Waltham Forest Council in April (PRWeek, 13 January).

The communications and consultation teams now sit together – the new postholder will have responsibility for both disciplines, overseeing about  20 staff.

There are plans to hire more consultation officers, internal comms practitioners and other PROs. ‘Hackney may not be one of the top councils, but its reputation is a historical one,’ said Chrystie.

The postholder will report to director of customer and corporate services Gill Steward. The post will be advertised later this month.

Jules Pipe is the Mayor of Hackney.

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