What the papers say: BBC makes online World Cup pledge

Opinion was divided when the BBC revealed it would broadcast live the World Cup games, to which it has rights, on its website.

Some claimed the increased traffic caused by office-bound workers would cripple corporate networks; others that firms would suffer from loss of productivity.

Management-issues.com estimated £4bn to be the cost of lost time: ‘But the danger for employers is assuming there is no problem as long as workers are at their desks,’ (law firm Brabners Caffe Street, 5 June).

Another site, trustedreview.com, advised: ‘The World Cup is going to destroy your company’s productivity. Understand it. Deal with it. Accept it,’ (1 June).

For the BBC it was a chance to demonstrate its commitment to ‘bringing major events to people where and when they want it’, according to head of sport Roger Mosey.

Auntie was keen to stress that online coverage would ‘mirror’ terrestrial output, even including Radio Five Live commentaries.

Though the fact that many matches will take place in the evenings means that pubs and bars are unlikely to suffer.

But bosses beware, Wimbledon games will also be available – for most of the day.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

www.echoresearch.com www.newsnow.co.uk

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