Iroquois picks up Dockers account

Levi Strauss-owned clothing brand Dockers is relaunching for Autumn/Winter 2006, with Iroquois PR as its newly retained agency.

Levi Strauss-owned clothing brand Dockers is relaunching for Autumn/Winter 2006, with Iroquois PR as its newly retained agency.

A campaign will target 25 to 35-year-old men through consumer magazines and national and regional press. Sponsored events promoting Dockers kit as leisure wear are planned.

Dockers has not used a PR agency in the UK for at least two seasons, while its rebrand was under way. A concession is launching in Selfridges this autumn.

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