Foxtons hires B-P for image boost

Estate agent Foxtons has drafted in Bell Pottinger to repair the damage to its reputation caused by BBC documentary Whistleblower.

B-P Business & Brand MD Kevin Read is to act as media adviser to Foxtons owner and chairman Jon Hunt.

Foxtons’ troubles began when reporter Anna Adams went undercover for the BBC show, broadcast in March. She found agents putting forward false offers, faking landlords’ signatures and falsifying documents.

Although Foxtons came out fighting, using its in-house team to defend itself, it now wants to be more proactive in the media.

B-P plans to target mainstream press, as well as industry publications, positioning Foxtons and Hunt as the voice of the estate-agent industry. The account, understood to be worth more than £150,000, was won in a head-to-head pitch with an unnamed agency.

The firm, which has never used an agency before, is well known in London and the South-East on account of the heavily branded cars driven by its staff.

Hunt is worth more than £300m, having built his estate-agent empire over the past 24 years.

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