Firefly put on alert as Motorola stages pitch

Motorola is reviewing its UK consumer and corporate agency support, triggering alarm-bells at incumbent Firefly Communications.

The world’s second-biggest handset maker, behind Nokia, described the move as part of a ‘drive to
ensure the most effective support for all marketing’.

The review follows the arrival of UK & Ireland comms and PA manager Chris Bignell, who joined from Toshiba Mobile (PRWeek, 10 February).

Bignell said in a statement that the review reflected ‘the evolution of Motorola’s brand together with the need to constantly review marketing suppliers in line with best practice’.

He described the US-based firm’s relationship with Firefly, which has held the account for eight years, as ‘close and successful’. The agency will be going all out to retain what is one of its flagship accounts: the brief up for grabs is understood to span UK corporate, B2B and consumer lifestyle work, plus some European media relations.

Motorola –behind phones such as the Razr, Pebl and Rokr – is believed to pay Firefly at least £300,000 a year. The work up for grabs is understood to have fees of the same value, although the brief – like Firefly’s – cuts across various business units and spend is likely to fluctuate each quarter.

EMEA director of comms and public policy Mark Durrant is working with Bignell on the review, which is being overseen by AAR.

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