Kent group set to fight green crime

The coalition formed in 2004 to make Kent a cleaner county is to begin agency talks for a campaign to tackle ‘environmental crime’.

‘Clean Kent’ is run by the County Council and groups such as Kent Police and the local fire service, as well as seven borough and district councils. The aim is to tackle littering, fly-tipping and abandoned vehicles.

The group argues that ‘environmental crime’ is particularly prevalent in the west of the county, because it is one of the closest rural areas to the capital. The appointed agency will raise awareness of the fact that fly-tipping and littering are illegal, and that Kent County Council takes a strong line on enforcement.

It will also bid to foster local pride and encourage residents to report crimes.

The account is worth around £500,000, spanning PR, marketing and ad development. Two-year incumbent Zerofiftyone has been invited to retender.

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