Yahoo! overhauls comms as consumer head exits

Yahoo!’s European consumer PR chief, Georga Douglas, has quit after almost five years.

Yahoo!: in marcoms revamp
Yahoo!: in marcoms revamp
She is not being replaced, with a restructure of PR and marketing teams under way that will see a reallocation of responsibilities and new reporting lines.

Douglas, who held the title of head of end-user marketing, led a team of six reporting to her locally – plus a further six from continental Europe. The UK-based PROs now report to either European director of corporate comms David Sawday or head of UK PR Hazel Thompson.

Douglas was responsible for the internet service provider’s consumer PR and ‘buzz’ marketing.

She told PRWeek she had left to move to Dubai. At Yahoo! she reported to V-P of marketing Gerome Mercier until he left around six weeks ago.

Sawday said Mercier’s exit had triggered the marcoms team’s restructure. He said the restructure would bring corporate and consumer PR staff together, but that the size of the PR team remained ‘around the same’, and that no PROs had been made redundant. It is understood, though, that other PROs have recently left.

Last month, Yahoo! and eBay joined forces to combat Microsoft and the ever-growing Google. Yahoo! is the most-visited website, but Google remains the most popular search engine.

Yahoo! retains Porter Novelli for European corporate comms and global public affairs, and uses Cohn & Wolfe for trade PR and offshoot Yahoo! Personals (PRWeek, 21 April).

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