Lowe turns to fashion

Former ‘Primrose Hill set’ wild child Pearl Lowe has brought in PR agency Unity to promote a new fashion range.

Lowe, who has turned her back on a celebrity lifestyle that involved Kate Moss and Sadie Frost to live in the country with Supergrass drummer Danny Goffey, will launch the range in October.

Unity has been briefed to target high-end fashion titles such as Harper’s Bazaar. The clothes will initially be sold in London boutique The Cross, retailing for up to £1,000.

Lowe already has homeware on sale, and signed up as a presenter with Sam Brick Entertainment in March.

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